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Planning for Effective
Video Communications
Videography is a creative and technical element
of a larger plan. Producing video
communication without a plan is like building a house without
the
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The 12
Step Plan for
Great Results
- Decide what you want
and create an outline
- Obtain cost estimate
- Write
script/storyboard
- Prepare technical plan and
revise cost estimate
- Rehearse material
- Record video/audio
- Create graphics
- Edit video
- 1st Client review
- Edit final video
- 2nd Client Review
- Final Media Production
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blueprint. Without the plan, you
have no idea what the house is supposed to look like when you're
done.
We are often called at the last
minute to record an event. In this scenario, the client is
managing the project and we are hired to assist with Step-6 (see
right). We are happy to do this and follow your lead.
However, we are often asked, after
the fact, if we can convert the live recording to promotional
DVDs, educational material, and internal communications. Yes, we
can do that, and the first thing we do is ask to see your plan.
If you don't have one, you've come to the right place.
There are many things to consider
when you're shaping a plan for video communications, and much of
this happens long before the lights get turned on. To ensure the
end result has a positive impact on your brand, we align the
strategic layers of your business, first, then we turn the
lights on and call for action.
Strategic layering for great
communications
-
Brand Mission - Vision
-
Specific Business Objectives
-
Communications Plan (internal
and external)
-
Creative Plan
-
Technical Plan
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