The 12 Step Plan for Great Results
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Planning for Effective Video Communications
You've heard it before! Shooting before you know what your aiming at just doesn't make sense. The best results are achieved when we clarify what needs to be said, first, and then organize the creative and production around that message; your message! There are 12 sequential steps in video production.
A-Roll & B-Roll
A-Roll is 'your' message and B-Roll is stock footage. A-ROLL should always be step 6 in a full production plan; B-Roll is shot whenever an opportunity arises. The A-Roll plan ensures that the talent and the production team are prepared to produce your message. B-Roll, has more impact if you can inlcude it in the A-Roll plan, and make it A-Roll. Leaving it to chance is not the best option.
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Business Communications
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Marketing, Advertising & Education
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Professional Speakers
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Consulting & Coaching
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