Physician Recruitment
Aprox. 20 minutes
Aprox. 20 minutes
If you have difficulty playing the broadband version, try a smaller version of it here
The objective of this video was to communicate the unique merits of setting up a practice in East Gwillimbury; and do it with a minimalist budget.
The town was under serviced (in terms of physicians per capita) and was competing with other towns to have doctors set up their practice in this town.
It was produced in DVD and web format for world-wide distribution; and was used in conjunction with other marketing channels used by the Town Councilor.
Outcome: The town did acquire there target numbers in short order, and continue to use the video.
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