Clulow & Associates - Video Producers

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Consulting

Our background includes strategic planning, communications, advertising, and technical production.

As 'consultants', we assist the decision makers in clarifying the project's vision, objective and strategy.

As 'communicators' we develope the 'message'.

As 'media producers', we provide technical consultation, and then follow through with 'execution'.

As 'project managers', we take it from end-to-end.

Process

Have you heard of the 'READY-FIRE-AIM' strategy?.

It's satire for pulling the trigger before you can see the target; doing the work before you know what you want to accomplish, or how to accomplish it.

We use a simple, classic, 5 step process to identify the target before we do the work. It saves time, money, and a lot of grief.

	VISION:
		Define the outcome you want.
	OBJECTIVE:
		Set specific measures that define success.
	STRATEGY:
		Set the plan and budget that will get you there.
	EXECUTION:
		Do the work.
	EVALUATION:
		Measure the results against objectives.

Clulow & Associates is a communications and advertising agency. We develop and execute communications in video, internet, print, large format media (billboards and in-store display), and one-on-one conversations. Our clients come from the health, medical, political, government (federal, provincial, and municipal), lobbyist, corporate and small business sectors. Our talents have been employed in education, communications, public advertising, political campaigns, documentary, You Tube, television advertising, and theatre pre-show marketing. We serve clients in York Region, Toronto, Mississauga, Peel Region and Durham Region, Simcoe County and Ottawa. Projects often take us to places further abroad.