Clulow & Associates - Video Producers

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Documentary

Commercial Trailer

Commercial Productions

The commercial production process is different from live event recording, and there are two basic processes for commercial productions.

1) Documentary: A videographer records events as they happen with no particular script in mind. The story is told by the people involved in the events we record. Scripts for narration are usually written during or after production to give the story a point of view.

2) Commercial Productions: In commercial productions we already know the story; we write the script first. A production plan and budget is derived from the script.

Process

General Outline and Agreement (budget)
Script (written to budget)
Final Budget
Pre-production
1. Project Management
2. Casting
3. Equipment
4. Crew
5. Insurance / Transportation / Catering
Production
Post-Production
1. Graphics
2. CG Animation
3. Film Editing
4. Colour Edting
5. Sound Track
6. Audio Editing
7. Client sign-off with revision limited to budget
Media Production
1. CD / DVD / Blu-Ray Masters or Web Format
2. Reproduction from masters

Clulow & Associates is a communications and advertising agency. We develop and execute communications in video, internet, print, large format media (billboards and in-store display), and one-on-one conversations. Our clients come from the health, medical, political, government (federal, provincial, and municipal), lobbyist, corporate and small business sectors. Our talents have been employed in education, communications, public advertising, political campaigns, documentary, You Tube, television advertising, and theatre pre-show marketing. We serve clients in York Region, Toronto, Mississauga, Peel Region and Durham Region, Simcoe County and Ottawa. Projects often take us to places further abroad.